Katy Perry 与 De Soi 重新定义无酒精饮料领域 | 2024 Upfront Summit

Willow Growth Partners 的 Deborah Benton 对 Katy Perry 和 De Soi 首席执行官 Scout Brisson 进行了访谈,内容涉及他们创立无酒精开胃酒品牌的初衷、是什么促使他们想要涉足这一特殊的饮料品类,以及他们是如何将品牌愿景付诸实践的。 视频录制于2024年2月29日,Upfront峰会上。

Deborah Benton of Willow Growth Partners interviews Katy Perry and De Soi CEO Scout Brisson about the founding of their sparking non-alcoholic apéritif brand, what made them want to tackle this specific beverage category, and how they've brought the brand's vision to life. Recorded Feb 29, 2024 at the Upfront Summit.

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